The Science Behind How We Formulate

How do you decide what to put in your supplements?

We let science lead the way when it comes to our formulations, poring over only the most trustworthy clinical studies carried out on humans to find out the ideal dosage of active ingredients, as well as evidence of efficacy and safety. 

How do you decide which studies to trust?

Good question! Like with all things, some studies are more reliable and of a higher standard than others. The gold standard in clinical studies, and the ones we use to guide our decisions, are double-blind studies carried out on humans. 

These studies use participants assigned to randomized groups. Some of the participants receive the treatment being studied, such as a plant extract, and the others receive a placebo. 

To prevent bias and to make sure the people who receive the treatment are similar to those who do not, neither the researcher nor the participant knows which was administered until the end of the study when the results for the two groups are compared.

Researchers know if a study has had a successful effect if the group that received the real treatment shows significant improvement compared to the participants who received the placebo.

How do you know where to find these studies?

We rely on many trustworthy sources, three of them being:

• PubMed.gov, a source of biomedical literature from MEDLINE, life science journals, and online books
• Examine.com,  an independent educational organization that analyzes nutrition and supplement research
• ConsumerLab.com, a consumer watchdog that identifies the best quality health and nutritional products through independent testing

How important is customer feedback to you?

While we use science and nature to guide us in what we do, your feedback is invaluable. Sometimes we hear that you want something different, and we respond to that feedback by adapting our formulations, or the way we manufacture our supplements.

Whether our supplements changed your life for the better or you didn't feel any effect, we love to hear your feedback, so keep it coming! Contact us if you have feedback about our supplements.